We embrace self-confident individualism, new courage and all the feels. Back 70 sneakers play on bright vintage colors, expressive patterns and nostalgic shapes. Together with you, we're bringing a little more optimism and variety back from the 70's into today. Don't let the world move you; it's time to make your move. Back 70 isn't just a brand; it's a journey fueled by passion, hard work, and unwavering perseverance. Back 70 sneakers are the result of endless research, a relentless pursuit of perfection, and a deep-seated commitment to modernization.